Everyone in the ad game has an opinion on the big, new campaigns that launch every now and then. So rather than blogging on subjects I know nothing about (which will be a whole blog rant of its own, any day now), from now on, I'm going to use this space to discuss things like the latest campaigns, latest news on SEO technique and tools, that sort of thing. Read More...

As a long time fan of all things Carling (well, except for the beer itself, obviously), I've bored just about everyone I know in talking up the fabulous 'You know who your mates are' campaign, with its superb arctic exploration and space exploration executions. The premise of each film is both immediate and funny; the casting is excellent, scripts are tight, and the matey, blokiness of the scenarios must make these commercials a firm favourite with the youthful target audience. And of course, it was always the agency's intention to keep these characters together, building their recognition, together with the brand, allowing them to keep knocking out top notch spots like these forever and a day. So where did it all go wrong? Read More...

So I asked myself what campaign I should write about in the first ever Copyworks blog. Should I take one that I love and praise it to the skies? Or should I give a good kicking to something I dislike very much? Either option would make a lot of sense, but instead, I have chosen to take a campaign I like very much indeed, and slag it off for all the flaws beneath its outwardly pretty carapace. And so, ladies and gentlemen, without further ado, allow me to introduce you to the new campaign for the Citroen C5, which, we are told, is an 'Unmistakably German' car, albeit one that is Made in France. Read More...